How to get the most from your advanced analytics projects
How will you avoid being swept under?
A technology tsunami is heading right at the real estate market. Will your company ride the wave, or be crushed by it?
It’s no secret that marketing, and indeed business as a whole, is more competitive now than ever before. In this tough economic climate, it becomes all too easy to place copywriting in the cross-hairs, questioning whether it’s truly worth the investment in a dedicated professional when the task of writing copy could instead be delegated to other marketing personnel.
What is a brilliant citizen experience? It’s one that is safe, fast, easy, personal, and useful. Sounds straightforward enough, but in Canada, we have a long way to go before government services are delivered in the at-our-fingertips approach that citizens, as customers, have come to expect.
At T4G, we’re firm believers in doing the right thing. Not just morally and ethically, but technically too. Our job is to understand current and emerging tech and how these tools can benefit our clients’ businesses. We LOVE technology. But sometimes, that can be a problem.
When faced with a problem, our first instinct is to leap to solving that problem – often by simply throwing technology at it. What results is a solution in search of a problem. We’ve failed to take that critical first step – making sure we’re solving the RIGHT problem.
Thinking outside of the box can be difficult, and some of the journey to unconventional thinking depends on changing the way we understand design and the accessible end user experience.
To help change the way we think about accessible web solutions, we need to dispel the myths and the negativity that surround accessibility. We need to escape the box.
What it was like to participate in Aimia’s Data Philanthropy marathon
Last month, my colleague Ron McKay and I had the opportunity to donate our time and expertise to a charitable cause at Aimia’s Data Philanthropy event. This annual event is aimed at bringing together analytics professionals and students to put their collective minds towards improving the work of a non-profit organization.
Managing innovation can be tricky. Instead, focus on creating the right conditions for innovation.
Although there are many tools and processes that can be employed for innovation, rigorous process and enterprise systems can have a negative impact on innovation efforts by suppressing creativity and spontaneity. I’m an advocate for an alternate model – one that is centered in attitude and behaviour. Instead of attempting to manage innovation, I believe that organizations should focus their resources on setting the conditions that will allow innovation to thrive.
Embracing change to become a master of the digital domain.
Digital transformation is tricky. For starters, it can mean a lot of things to a lot of people.
It can also be anxiety inducing. Digital transformation can sound like an event that happens in a moment in time, which may present paralytic pressures to be sure that organizations are doing it right, only to leave them with no progress.
We’re always looking for new challenges and teammates.