Hitting the Right Note with Content Creation

Helping an online musical instrument retailer stay in-tune and on-brand

An online musical instrument retailer needed to enrich and optimize the copy on their website in a timely manner, ensuring they presented the most accurate information possible in a friendly, approachable brand voice.

T4G crafted a helpful, approachable, and knowledgeable brand voice, and updated the copy on the retailer’s website to speak directly to their core audience.

The Challenge

To continue providing their online customers with a unique and rewarding experience, it was necessary for the retailer to breathe new life into the website copy for their online store. They knew they required assistance to produce SEO-focused copy in an engaging tone that evokes the exciting feeling of playing an instrument for the first time for their online shoppers.

The Approach

The online musical instrument retailer requested that T4G partake in a trial to ensure the fit was right. A 250-item contract was signed and T4G began writing.

T4G’s content writers:

  • Created a friendly, confident and engaging brand voice that captured the retailer’s brick and mortar personality
  • Integrated seamlessly with the client’s teams and processes to provide fresh copy for their category and brand landing pages
  • Leveraged the written word to create an online shopping experience that evokes and celebrates the love of making music

The Result

During the trial period, T4G utilized a scalable team to triple the output with quality copy. When the trial concluded, T4G met with the retailer to engage a long-term contract to write their category and brand pages.

T4G has been tasked with creating content and producing SEO copy for almost all the retailer’s online properties.

In the past three years, T4G has:

  • Completed over 7,000 writing assignments
  • Written and refreshed over 200 articles, white papers, and buying guides

Ensuring the online musical instrument retailer continuously reach their content goals, and doing it in a way that speaks directly to their core audience, T4G plans to help them stay the top musical instrument retailer for years to come.

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